Unveiling NYC’s Edgy Charm: Val’s Subway Adventures

Val is a true New York City icon whose edgy style and dynamic presence encapsulate the city's vibrant spirit. Her love for alternative music and a penchant for craft cocktails perfectly reflect the soul of the city that never sleeps. Her go-to secret for achieving her effortlessly cool look? ARROJO Texture Paste, the key to her signature undone hairstyles

Urban Rhythm

Val’s day starts with a sprint to the subway station, her heart racing as she navigates the crowded sidewalks. She zips down the stairs, blending into the city's morning rush. The platform is a scene of organized chaos, with commuters waiting and the occasional performer adding a soundtrack to the wait.

As she waits, she hears the distant rumble of an approaching train. The anticipation builds, only for the train to whoosh past – not hers. “Is the band mad?” she wonders, amused by the soundtrack of a busker echoing through the station. Moments later, her train arrives. She boards and finds a seat, sinking into the rhythm of the ride.

With headphones on, she loses herself in music, tapping along to the beat. The ride is long, but the music and the constant movement of the train keep her company. As the train slows down at her stop, she gathers her things and prepares for the day ahead. “Let’s do this,” she thinks, stepping onto the platform and into the vibrant city.

The Icon

Val, a fan of Nick and his signature razor technique, is always on the go. Part model, part student, and 100% NYC, she embodies the city's vibrant spirit. She loves leather jackets, t-shirts, and jeans, which perfectly complement her strong, textured style. Her smoky cat eyes makeup ensures she’s always ready for work and play.

Val embraces a classic rock n' roll vibe, effortlessly cool and always authentic. She never overthinks her appearance; it’s all about natural confidence and attitude. For her, it’s New York or nowhere. Her favorite accessory? A guitar, of course. She’s often seen in leather jackets, t-shirts, and jeans, a timeless combination that speaks to her rebellious spirit.

She is an avid shopper at What Goes Around Comes Around in SoHo, the best vintage store in NYC for jeans. This hotspot offers an array of unique, high-quality denim that perfectly suits her effortlessly cool style.

For nightlife, Val enjoys Pete's Candy Store in Brooklyn. With its quirky decor and vibrant live music scene, it's the perfect spot for her to unwind with friends. When it comes to food, she loves eating at Taqueria Ramirez in Greenpoint, savoring the rich flavors and vibrant atmosphere of the best street tacos in the city.

The Essence of Authenticity

The connection to ARROJO and favorite NYC spots is rooted in authenticity. Whether it's the genuine vibe of Pete's Candy Store, the vibrant energy of Taqueria Ramirez, or the unique finds at What Goes Around Comes Around, these places resonate with her true self. They set trends rather than follow them, much like Val herself.

Navigating New York City with a unique attitude and unwavering sense of style, she remains a standout figure. With ARROJO Texture Paste as a trusty companion, she conquers the city's dynamic landscape, always looking effortlessly cool and staying true to her authentic self. In a city that celebrates individuality, Val shines as a beacon of NYC’s edgy charm.

The ARROJO Touch

ARROJO Texture Paste is Val’s ultimate styling tool, offering the perfect blend of hold and flexibility. Its ability to create textured, piece-y styles makes it indispensable for her signature look. With this product, she can effortlessly shape her hair into a perfectly imperfect style that reflects her lively and adventurous spirit.

Style Secrets

Her style is all about versatility and ease. With ARROJO Texture Paste, she can transform her hair to match any mood or outfit in an instant. Whether going for a tousled, carefree look for a night out or a sleek, matte finish for a day of exploring the city, the Texture Paste delivers the right amount of texture and hold.

To achieve the signature look, the Texture Paste is applied evenly through hair, focusing on the ends and underneath layers to maintain that loose, messy texture. The product’s carnauba wax base provides a flexible hold that allows effortless styling, ensuring a chic and put-together appearance.