The Classic New Yorker’s Secret to Effortless Volume

Camila knows that great style starts with great hair. In a city that moves fast, she relies on ARROJO Volume Foam to keep her red locks looking full of life and effortlessly chic, from morning meetings to evening cocktails. Designed for fine to medium hair, this foam delivers lasting lift, body, and shine—ensuring Camila’s hair looks as polished as she is, no matter where the day takes her.

Camila’s Signature Style

Camila’s fiery red hair isn’t just a look—it’s a statement. ARROJO Volume Foam, with its root-lifting, thickening properties, is the perfect match for her bold personality. The foam gives her the volume, body, and structure she needs to stay on top of her game from dawn to dusk. With every use, her hair has the shine and fullness to turn heads as she moves through Manhattan's busy streets.

A Day in the Life of a True New Yorker

Camila starts her day at Balthazar in SoHo, enjoying her coffee while catching up on the news. Her style is always on point—tailored blazers, sharp skirts, statement jewelry—and her hair is styled with ARROJO Volume Foam to maintain that effortless bounce and shine that captures attention without asking for it.

As her day unfolds, Camila is always on the move, hopping in and out of NYC's iconic yellow taxis to get from one destination to the next. From downtown meetings to uptown networking events, her hair stays flawless and full of life, thanks to the reliable hold and volume of ARROJO Volume Foam.

As her day unfolds, Camila juggles emails, meetings, and networking on the go. With the reliable hold and volume of ARROJO Volume Foam, her hair stays flawless through it all, looking polished and full of life, no matter how hectic things get.

From Day to Night

For Camila, business is more than a job—it’s a lifestyle. Whether she’s heading to a power lunch at Le Rock in Rockefeller Center or running to back-to-back client meetings, her look remains sophisticated. ARROJO Volume Foam keeps her red locks fresh and voluminous, giving her the lasting lift and structure needed to maintain her style—even as she navigates the city's hectic traffic in a cab.

As the evening approaches, Camila transitions seamlessly into social mode. Whether she’s meeting colleagues for drinks at The Campbell Bar or catching a cab to her next event, her hair remains full and vibrant. The foam's ability to maintain volume, shine, and body all day long makes it her go-to product.

Why Choose ARROJO Volume Foam?

ARROJO Volume Foam fits seamlessly into Camila’s fast-paced life. It's sulfate-free, paraben-free, cruelty-free, and made in America, so she knows she’s using a product that's high quality and ethically produced. The foam's root-lifting, body-boosting benefits are essential for keeping her hair looking and feeling fabulous, no matter how busy her schedule or how many taxis she hails throughout the day.

How to Use ARROJO Volume Foam

  1. Prep Your Hair: Start with damp, towel-dried hair.

  2. Dispense the Product: Pump a small amount into your palms; adjust based on the volume and thickness you desire.

  3. Apply to Hair: Work the foam through from roots to tips, focusing on the roots for maximum lift.

  4. Distribute Evenly: Use your fingers or a wide-tooth comb to spread the foam evenly.

  5. Blow-Dry: Blow-dry your hair, using a round brush to lift at the roots for extra volume. For added body, flip your head upside down while blow-drying.

  6. Style: Finish with your desired look. Enjoy instant lift, body, and bounce with a smooth, matte finish.

  7. Reapply if Needed: For more dramatic volume, add more foam and repeat the blow-dry process.

ARROJO Volume Foam is the secret to hair that looks thicker, feels healthier, and stays full of life all day long. Whether navigating the city’s bustling streets in a yellow taxi or enjoying a well-earned cocktail, keep your hair effortlessly stylish, just like Camila.