Gissell's NYC Adventure: Curling Through the City in Style

Meet Gissell—a New Yorker who’s always on the go, with curls as bold as her city spirit. Whether she’s zipping through Central Park or riding down the bustling streets of Manhattan in a colorful pedicab, Gissell makes sure her natural curls stay defined, frizz-free, and full of shine. Her secret weapon? ARROJO Curl Definer.

A Day in Gissell's Shoes (and Pedicab)

On a warm, sunny afternoon, Gissell heads to her favorite pedicab spot in Central Park. With the city as her backdrop, she hops in, knowing her curls—thanks to ARROJO Curl Definer—will look flawless for the ride. As she glides through the park’s winding paths, her curls stay perfectly in place, bouncing with every turn.

After her ride, Gissell makes her way downtown to The Lamb’s Club for lunch. The wind gently plays with her hair as the pedicab moves down Broadway, but by the time she steps into the restaurant, her curls remain soft, defined, and completely under control, no matter the city’s weather.

Why Gissell Loves ARROJO Curl Definer

For Gissell, ARROJO Curl Definer is a staple. Infused with moisturizing kiwi fruit extract, strengthening henna leaf extract, and soothing matricaria flower extract, it’s designed to give her thick, curly hair the definition, shine, and frizz protection it needs. In a city as fast-paced as New York, ARROJO Curl Definer helps her keep up without compromising on style.

Living Boldly, Curling Beautifully

Whether she’s exploring the streets of Soho or grabbing coffee at Drip Drop Coffee Shop, Gissell’s curls are always on point. With her styling routine in place, she doesn’t have to worry about frizz or dullness—her hair stays vibrant, defined, and full of life, just like the city she calls home.

Embrace Your Curls with ARROJO

Gissell’s journey through the city shows that with the right product, embracing your natural beauty is effortless. ARROJO Curl Definer is the ultimate companion for anyone with curly hair, offering moisture, control, and frizz protection while enhancing your hair’s natural shine and definition. If you’re like Gissell—constantly on the move but always wanting to look your best—ARROJO Curl Definer is your go-to for curls that are as bold and beautiful as the city itself.

Gissell’s Go-To Styling Routine with ARROJO Curl Definer

  • Prep: After washing, Gissell applies ARROJO Curl Definer to her damp hair, working the product between her palms and evenly through her curls from root to tip.

  • Define: She gently finger-combs her curls to ensure full coverage, then cups and squeezes each curl to help lock in its natural shape.

  • Enhance: As her hair dries, she continues to scrunch, encouraging those defined, bouncy curls.

  • Enjoy: The result? Curls that stay glossy and gorgeous, no matter where her city adventures take her.