NYFW: ARROJO Styles For Linder at the Soho Grand

hair stories

Sep 10

A men’s and women’s luxury brand based in New York City, Linder is part of a new wave of fashion, celebrated for experimental design and sensitivity to silhouette. With their androgynous looks capturing the zeitgeist, the Linder SS20 women’s runway show at the Soho Grand was one of this season’s most anticipated.

Lead hair stylist Tsuki, veteran of global fashion shows, worked with ARROJO products and stylists to accent slouchy, ivory-colored silk crinkle suits, gracefully curved necklines, and sexy, scoop-shaped waists with sleek, away-from-the face styles.

The key hair products included PrIMP working spray - for hold and shine - Wave Mist - for tousle and texture - and Shine Luxe Oil - to sleek and to smooth.

“If there was a direction,” said Sam Linder, “it was to simplify and get a really clear idea about the classic ingredients of clothing, silhouette, and fabric and not try to make too much of a style statement—just really try to do a good job with specificity and precision.”